Lost or Won?

As always, the angel and the devil were engaged in a duel of words.
"I lost because I wanted to. Sometimes I yearn to be called a failure."
"But it is not failure when you succeed to fail."
"When you want to win and you win, its a victory - a success. When you want to loose and you loose, it has to be defeat - a failure."
"Not all defeats are failures. You have got what you wanted."
"To get what you want, need not be to have succeeded."